競賽任務書/Competition Descriptions

“概念商業廣場”國際建筑設計競賽

International Concept Design Competition

【競賽任務書】

Competition Descriptions

競賽主題:商業改變生活
評委會主席:神秘大咖,敬請期待
報名截止時間:2019 年 9月 29 日
作品提交截止時間:2019 年 9月 30 日

Competition theme:Commerce Shapes Life
Chairman of the jury:Mystery Guest
Deadline for registration: 2019/09/29
Deadline for submission:2019/09/30

一、競賽背景
Competition Background
“概念商業空間”國際設計競賽是萬達商業規劃院發起的商業設計領域的國際性專業設計競賽,于2015年和2017年成功舉辦過兩屆,世界知名建筑大師丹尼爾·里伯斯金連續兩次擔任該競賽的評委會主席。憑借著商業領域的品牌號召力以及前瞻的競賽理念,萬達“概念商業空間”國際設計競賽已然成為中國商業空間領域中獨樹一幟的競賽品牌,贏得了全球設計師群體的廣泛關注與參與。
The International Shopping Plaza Concept Competition (ISPCC), initiated by Wanda Commercial Planning &Research Institute, is an international professional design competition in the field of commercial design. It has been successfully held in both 2015 and 2017, with the world-renowned architect Daniel Libeskind serving as the chair of jury for two consecutive times. With forward-seeking competition concept and well-known brand appeal in the commercial field, ISPCC has become a unique brand in the field of commercial space design in China and has won great attention and participation from designers all over the world.

首屆競賽以“商業改變城市”為主題,旨在全球范圍內發起對新一代商業廣場的探索以及對人們生活方式的思考。第二屆競賽者將目光聚焦到了人們的生活層面,以“商業改變生活”的競賽主題與設計師一同探討“體驗經濟”時代里,商業廣場如何升級并適應新形勢、新需求。前兩屆競賽共吸引了來自全球的優秀設計作品400余件,并整理成冊發行,通過全媒體渠道進行廣泛宣傳和推廣,旨在為那些有夢想、有實力的設計師搭建一個施展自身才華的國際性產業平臺,用實際行動支持他們的設計夢想,進而逐步提升中國設計的影響力。
The first competition, with the theme of Commerce Changes Cities aimed to start an exploration of new generation of commercial plazas and ponder on people's lifestyles globally. The second competition focused on people's lives. With the competition theme Commerce Changes Life, designers discussed how commercial plazas should be upgraded and adapted to the new situation and new demands in the era of ‘experience economy’. Former competitions attracted more than 400 outstanding design projects from all over the world, which were indexed into a book for publicity and promoted via the whole media channel, aiming to build an international industrial platform for designers with passion and competency. The platform supports designers who have design dreams with practical actions, and in this way, gradually enhances the influence of Chinese design.

競賽主題
Competition Theme
商業改變生活
Commerce Shapes Life
如果想弄清楚商業空間的世界里正經歷著怎樣的變革,以及這一切對于人們生活的影響,那么我們必須從了解那些徹底改變了你我生活方式的因素入手探究。面對著全球互聯網的“裂變式”發展,我們的個人生活和社會交往已經越來越多地在數字化虛擬空間中進行。而在十年前,這一切還難以想象。
To figure out what kind of changes are going on in the world of commercial space and its influence on people's lives, we need to start by understanding the factors that have fundamentally changed our way of life. Facing with the fission-style development of the global Internet, our personal life and social interactions have been increasingly taking place in digital virtual spaces. While ten years ago, it was hard to imagine.

我們正置身于一個急劇變化的世界,在這里,最根深蒂固的習慣也可能在極短的時間內徹底轉變。不論是物理空間的劃分還是社會行業的分工,幾乎所有原本清晰的“邊界”已變得模糊,出現了重疊和交錯,唯有不斷地創新和變革才能讓我們看清未來可行的方向。
We are in a dramatically-changing world, where the most ingrained habits can be completely transformed in a short period of time. Whether it is the division of physical space or the divisions of labor in the society, almost all clear ‘boundaries’ have become blurred, overlapping and interlaced. Only continuous innovation and transformation can direct us to a feasible future.

在這種變化的大環境下,作為商業行為的展示載體,商業空間的發展也面臨著前所未有的機遇和挑戰。商業空間作為生活方式的引領者,不僅是城市生活的縮影,更是居民記憶的承載,表達并引領了所處時代的審美和訴求。如何利用創新的設計手段突破傳統空間的束縛,整合原本全無交集的“習慣”和“態度”,創造出全新的體驗場域成了所有從業者需要面臨和解決的基本問題。
Under this rapid-changing circumstance, commercial space, where commercial conducts occur, is also confronting unprecedented opportunities and challenges. As the guide of people’s lifestyle, commercial space is not only the epitome of urban life, but also the bearing of residents' memories, expressing and guiding the aesthetics and demands of the era. How to use innovative design methods to break through the shackles of traditional space design, integrate the original ‘habits’ and ‘attitudes’ that are not intersectional, and create a brand-new experience has become a basic issue that all practitioners need to face and solve.

未來的商業空間會變成“零售劇院”嗎?未來的商業廣場會變成一個巨大的“藝術裝置”或者游樂場嗎?未來的商業體驗會改變甚至顛覆我們對于生活本身的定義和認知嗎? ……
Will the commercial space of the future become a ‘retail theater’, a huge ‘art Installation’ or an amusement park? Will the commercial experience be changed or even subvert our definition and perception of life itself?

面對種種關于未來商業空間的想象和期待,新一屆的“概念商業空間”國際設計競賽將繼續聚焦于“商業改變生活”,旨在通過探討“體驗經濟”時代下商業公共空間的創新變革,讓更多設計人員參與到構建創新商業空間的設計想象之中。期待來自全球的設計師能夠在全新的時代背景下,用嚴謹具體的設計來探討商業“人、貨、場” 三個主要元素之間的有機結合,重塑未來商業“空間、業態、運營”之間生態關系的無限可能。
Out of all kinds of imaginations and expectations about the future commercial space, the 3rd ISPCC will continue to focus on the theme of Commerce Shapes Life aiming to attract more designers to build creative commercial spaces by exploring the innovative transformation of commercial public zone in the era of ‘experience economy’. It is expected that under this brand-new era, global designers are able to explore the perfect combination of the three main elements of business, ‘people, goods and space’, and reshape the infinite possibilities of the ecological relationships among the ‘space, retail format and operation’ of the future business with their rigorous and specific designs.

二、設計要求
Design Requirements
1. 設計條件
Design Conditions
1)競賽設計聚焦于商業廣場的公共空間,需自行定義設計范圍(是否包含室外公共空間)及面積;
The design competition focuses on the public space of the commercial square, and the design scope (including outdoor public space or not) and area should be defined by yourselves;
2)不限制商業廣場的整體規模,但需自行定義基本體量參數與城市地塊;
2)The design competition does not limit the overall scale of the commercial square, but you need to define the basic massing parameters and find the urban site;
3)商業廣場的公共空間宜結合以下4大業態:兒童商業空間、文化娛樂空間、潮流運動空間和餐飲休閑空間(4大業態可參考目前在營萬達廣場);
3)The public space of the commercial square should be combined with the following four commercial activities: children's commercial space, cultural and entertainment space, fashion sports space and catering and leisure space (you can refer to the Wanda plaza currently opened); 4)設計應具有創新性,方案應在空間設計上體現出與時代科技、社交體驗進行結合,如空間形式及動線特色等。
4)The design should be innovative, and the scheme should be combined with the new technology and social experience in the space design, such as the spatial form and the plan of line of motion.
2. 成果要求
Requirements for Deliverables
1)圖紙規格:參賽作品最終以8張A2(594mm*420mm)<展板橫向排版(亦可在總尺寸不變的前提下,內部自由排版),包括所有文字、說明、圖表、圖紙、可視化表達方式以及其他信息。并附有一本作品全部信息的A3本冊。
Drawing specification: The entries should be typeset horizontally with 8 panels of A2 (594mm*420mm) (internal layout can be free on the premise of the same overall size),including all text, description, diagrams, drawings, visual expression and other information. A brochure of A3 with complete information about the design also should be attached.

2)成果要求:
Requirements for Deliverables:
● 建筑概念設計說明/ Description of conceptual design:
a) 對作品的描述;
Description of the design;
b) 設計者對商業廣場的發展、物理空間和行為空間的理解;
Designers' understanding of the development of commercial space, physical and behavioral space;
c) 對商業廣場、店鋪、消費者三者關系的理解;
Designers' understanding of the relationship between commercial space, shops and consumers;
d) 對商業空間、創新業態、可持續運營三者關系的理解;
Designers' understanding of the relationship among commercial space, innovative commercial activities and sustainable operations;
e) 如何實現以上目標。
How to achieve the above goals.
● 總平面圖,比例不小于1:1000。內容應包括地塊內購物中心的主體建筑、公共景觀空間、停車場(庫)出入口、交通規劃體系等。
Submission images should include at least 1 site plan, which scale should not less than 1:1000, including the main building, public landscape space, entrance and exit of parking lot (warehouse), traffic planning system, etc
● 購物中心各層平面圖,比例不小于1:500。
Relevant floor plans, which scale should not less than 1:500.
● 外立面效果圖,不小于2張,要求視角為兩條城市主干道方向。
Facade renderings, no less than 2 drawings, the perspective required for the direction of two major urban roads.
● 室內效果圖,不小于3張。要求應至少有1張能展現精彩公共空間的效果圖、1張能展現室內步行街空間關系的效果圖。
No less than 3 interior renderings. Submission images should have at least 1 drawing showing wonderful public space, and 1 drawing can show the interior pedestrian street spatial relationship.
● 剖面圖,不小于2張。要求剖面圖能體現公共空間與各樓層的空間關系
No less than 2 sections. Sections are required to reflect the spatial relationship between the public space and each floor.
● 其他可以輔助體現設計的成果,如模型照片等,不做強制性要求。
Other design achievements, such as model photos, but not mandatory.
3.時間安排:
Time Arrangement
報名截止日期:2019 年 9月 29 日
Deadline for registration: September 29th, 2019
作品提交截止:2019 年 9月 30 日
Deadline for submission: September 30th, 2019
結果公布:2020年 5月
Announcement of results:May, 2020

三、獎項設置
Awards

特等獎 1名,獎金20萬元人民幣
Excellence Award with a prize of RMB 200,000
優秀獎 3名,獎金8萬元人民幣
Recognition awards, each one with a prize of RMB 80,000
創意獎 8名,獎金3萬元人民幣
Innovation Awards, each one with a prize of RMB 30,000
獲獎者有機會受邀參加項目后續設計,也有機會加入萬達供方品牌庫;所有獲獎者將被邀請參加頒獎典禮;獲獎作品有機會參加后續巡展等相關活動,并在各大支持媒體進行宣傳。
Award-wining architects will have the opportunity to be invited to participate in subsequent design of the project as well as the opportunity to join in vendor list of Wanda; all prize-winners will be invited to attend the award ceremony; award-wining works may have a chance to be displayed on subsequent itinerant exhibitions, among other relevant activities, and gain publicity on each support media.

四、競賽流程
Procedure

1)本競賽采取國內外自由報名、公開競賽的方式。報名選手除設計師外,還可以包含與商業空間相關的投資、運營、創新業態等跨界專家。
The competition takes the form of free registration and open competition for domestic and foreign architects. In addition to architects and planners, candidates can include cross-disciplinary experts in investment, operation and innovative business format related to commercial space.
2)小組參賽如有需要,只有小組組長負責聯絡,組員不予聯絡。
In case of team participation, contact will be made with the team leader only instead of team members when necessary.
3)請點擊“報名”免費報名并填寫詳細信息;關注萬達商業規劃研究院官方微信,并登錄http://www.yqckrq.icu/sjjs/index.jhtml,查看更多詳細信息。
Click “Registration” to complete free registration and fill in detailed information; for more details, follow official WeChat accounts of Wanda Commercial Planning & Research Institute or visit http://www.yqckrq.icu.
4)報名成功后,組委會將發送確認郵件至報名參賽者的個人郵箱,請保存郵件中分配給您的報名序列號
The Organizing Committee will send the confirm letter to participants’ private email boxes with the “Registration serial number”;
5)有關競賽的疑問請發郵件至[email protected]
If you have any questions about the competition, please send email to [email protected]
6)參賽者一律提交電子版作品(包括圖紙及相關文件) ,提交截止日期為 2019年 9月 30日,作品提交至報名網址,競賽組委會不接收任何紙質版作品。
Participants should electronically send drawings and relevant documents to the official website of Competition Organizing Committee before September 30th, 2019. The paper files will not be accepted.
7)競賽官方語言為英文(標題和主要設計說明的使用語言中必須包含英文)。中國大陸地區參賽者可提供中文和英文雙語圖紙;中國港澳臺地區和國際參賽者提供英文圖紙。
Official language of the competition is English (English must be used for title and main design explanation). Participants from Mainland China can provide drawings in both Chinese and English while those from Hong Kong, Macao, Taiwan and foreign countries should provide drawings in English.
8)比例與尺寸一律采用公制單位。
Proportion and size are both in metric units.
9)作品名稱:請標注為“報名序列號+參賽作品案名”格式。
Documents tile: please use the format as “Registration serial number + name of entry”.
10)作品資料:
a) 以設計者姓名命名的文本(TXT 格式) ,里邊包含作者姓名、報名序列號、電子郵箱、手機號碼 、所在單位全名(如有)、作品名稱及設計簡要說明。
A text (TXT format) named in the name of the designer, which should include author name, registration serial number, email address, mobile phone number, full name of employer, name of entry and brief design description.
b) 身份證明掃描件(中國大陸地區參賽者提供身份證掃描件,中國港澳臺地區和國際參賽者提供護照掃描件)。
An identifiable electronic scanned copy of ID (ID scanned copy for participants from Mainland China and passport scanned copy for those from Hong Kong, Macao and Taiwan and foreign countries).
c) 相關圖紙或其他輔助說明設計意圖的文件資料
The relevant files including the drawings and other supplementary specification.
11)相關規則說明:
Participation Rules
參賽者同意并遵守本競賽內容及競賽規則;競賽組委會對競賽規則擁有最終解釋權;電子圖紙中不得出現任何有關作者姓名和所在單位的文字或圖案,不符合規定者將被取消參賽資格;參賽者擁有參賽作品的版權,但競賽組委會有權行使除參賽作品署名權以外的其他版權權利,包括但不限于發行權,展覽權,信息網絡傳播權等。若萬達商業規劃研究院采納競賽方案作為日后項目實施方案,須另行商議;參加過其他競賽的作品,或使用他人曾經在公開場合發表過的創意的作品不允許參加競賽;參賽者不得接受競賽評委任何建議與指導,違反規定者將被取消參賽資格。
Participants agree to and comply with competition contents and competition rules, and Competition Organizing Committee has the right of final interpretation of the competition rules; No words or pictures indicating the name of the author and employer should be included in the electronic drawings, otherwise the participants will be disqualified for the competition; Participants own the copyrights of competition entries, but the Competition Organizing Committee has the right to exercise other rights of copyright except for entry authorship, including but not limited to distribution rights, exhibition rights and information internet communication rights. It should be further agreed if the competition proposal is adopted by Wanda Commercial Planning & Research Institute as subsequent project implementation proposal; Entries previously used for other competitions or entries for which ideas publicly expressed by others are used are not qualified for the competition; Participants should not accept any suggestions or instructions from competition judges, otherwise they will be disqualified for the competition.

五、聯系方式
Contact Information

競賽郵箱:[email protected]
Competition email address: [email protected]

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